Consider some of these programs if you are looking to improve email deliverability and ensure the success of your marketing campaigns. Many options are available for those who want to take advantage of email list cleaning software. These increase your sender score, which further ensures that your mailings aren’t marked as spam and that your campaign’s email address isn’t added to a block list. Other benefits to email list cleaning are that more subscribers open your mailings and your bounce rate decreases.
SCRUB EMAIL LIST FREE FREE
If you’re unsure about spending the money, an easy way to see how this works is to try one of the free email validation tools that identify undeliverable addresses and spam traps.
You’ll get more opens and click-throughs when your mailings are delivered to people who engage with your campaign. This cost is more than offset by the increase in your campaign’s return on investment.
SCRUB EMAIL LIST FREE HOW TO
If you don’t know how to verify email list addresses, don’t have a staff that does this job, or don’t have the time to do the work yourself, you can pay a service that provides an email address tester. Also, if you find that your open and click-through rates are falling and you’re getting spam complaints, it’s time for an email list cleaning.
This validation can be done as often as weekly for large lists and every three months for small lists. How often you clean your marketing list depends on the size of your list and how often you add new names to it. Still, to keep your list healthy and increase the odds of your campaign’s success, you’ll need to clean email list addresses regularly and get rid of invalid addresses. No marketer wants to reduce the number of addresses on a marketing list. When email service providers see that your mailings keep bouncing or that recipients mark your emails as spam, they’ll think your mailings are junk and possibly add your campaign’s email address to a block list. No email marketing list is perfect, and no matter how hard you try, there will be addresses that can’t be delivered or are delivered to the wrong address.
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